SEO – which is the acronym for Search Engine Optimization – is one acronym that most persons have become familiar with in this digitally inclined orb of ours. It registers as a digital marketing technique that is intended to drive traffic to web pages through good ranking on search engine result pages. To achieve the objective of SEO marketing, elements such as keywords, links, and so on are usually utilized to boost the frequency and quality of traffic that a particular website gets. It is, therefore, important that some checks and balances be put in place for an effective SEO marketing run – this is one of the oversight functions of SEO company in Boise, Idaho. It is yet worth noting that SEO marketing can be done in various ways, and this is what takes us to discuss the types of SEO marketing.
Types of SEO Marketing
As earlier emphasized, there are several types of SEO marketing, and the classification is sometimes done based on the approach employed, location of the business, business design, etc. Some of the most common ones will be discussed here:
On-page SEO can be viewed as the conventional way of doing SEO marketing as it directly involves engaging the pages on a specific website. So, if you have a functioning site you would like to drive traffic to, you can consider this very type. In this regard, distinctive keywords are normally used along with content creation – with the addition of meta tags – to aid the ranking of your site on the search engine result page. It is these unique content and keywords that search engine algorithms will act on to position your webpage, thus increasing visibility.
This may be seen as an indirect way of doing SEO, but it remains very effective nonetheless. Off-page SEO is done by linking your website with other notable, high-quality websites. Links can be obtained from other websites and integrated into the one to which traffic is to be drawn – this is just one of the ways of actualizing the objective of off-page SEO. One key aspect that must not be waved aside when adopting this means is the trustworthiness and relatedness of the other sites you will be interconnecting with.
Mobile SEO is simply directed at providing content that is optimized for mobile devices – your smartphones, tablets, etc. This type of SEO is, however, not hinged on the creation of unique content alone, as other areas like the design and layout of the site, webpage speed, and so on are also extensively factored in. The adoption of this type of SEO allows online businesses to reach customers quicker – and with no holds barred.
Ecommerce SEO is the sort [of SEO marketing] that is primarily done to increase sales through e-commerce channels. It entails the use of different techniques that are strategically selected – probably by the SEO company that has been engaged – to ensure lead generation and, ultimately, increased sales.
Technical SEO looks away from content creation as it explores other aspects that require a level of expertise – since it relates to improving the backend of the website. One of the major techniques deployed here is web crawling, with specific keywords being targeted. Some of the other known technical SEO methods include indexing, creating an XML sitemap, boosting website speed, and adding structured data to the website, to mention but a few.