There are many reasons why businesses use the services of a skilled SEO agency, and one of the most significant ones is the skills required to do search marketing successfully. Search marketing comprises many different skills, and many companies do not have the talent in-house to do the job effectively. Below are some of the various skills required to do an excellent job of search marketing to understand its complexity and why you may struggle to do it in-house with a one-person or small marketing department.
Technical Skills
You require technical skills when looking to do SEO for a website, and these skills can be varied. You will want to be fluent in writing clear and concise content, edit HTML, develop JavaScript, and manipulate CSS. However, building and tinkering with a website is not enough, as there are other skills you will need.
SEO Skills
You will also need to have plenty of SEO skills and understand how Google and the other search engines work. You can find everything you need to know for free online, but it takes years to master these skills and is not something you can learn in a few hours or a weekend. Try going to the Moz Blog and seeing the broad range of subjects they write about, and you will see how complicated SEO can be.
An Analytical Mind
When you are doing SEO, there is a lot of number crunching and looking at analytical data, which means you need to have an analytical mind. You can get a lot of data about a website’s performance using Google Analytics, Search Console, and the various SEO tools that are available, and you need to make sense of all the data you get. If you are not a fan of spreadsheets and crunching numbers, you will struggle to do your search marketing in-house.
A Trial-And-Error Approach
The thing with search marketing is that it is not a science, and even though the search engines give you plenty of advice to follow, what works for one website will not necessarily work for another. As such, when working on your website marketing, you need to take a trial-and-error approach to find what works for your site. You will need to become a master of A/B testing and coming up with new ideas of things you can test to see if they work for your website.
These are a few of the skills you will need to master to do an excellent job of the digital marketing of your website, but there are more besides. If this has put you off doing it yourself, find a reputable agency close to you to partner with and take your business to the next level by utilising their skills and experience.