When it comes to your business website it is critical that you thoroughly understand what works best and what does not, for your company. Analyzing your website traffic can help streamline this task to a large extent.
Performing traffic data analysis at consistent intervals keeps you updated about everything happening in the marketing world. With the help of market and consumer insights, you can fine-tune your site’s effectiveness for improving sales. In addition, traffic data allows you to monitor the key performance metrics such as conversation rates, the engagement level of your website with the customers, cause of traffic flow. And very importantly, site metrics also allow you to monitor your returns on investments (ROI).
In fact, when you include the right website metrics in your traffic analytics strategy, using an online website traffic checker, can profoundly influence your ROIs. These metrics include –
- Number of visitors
No matter how engaging, pleasing or attractive your website is, if the number of visitors is less, the metric will show little value. This indicates that you need to steer in more traffic. The next question that arises is how to increase website traffic. For your website to receive more traffic, you need to generate contents that get ranked higher on the search engine. One of the popular methods to get a massive amount of high-quality traffic to your website is to get backlinks to your website. Connect with other websites that align with your business to incorporate your website’s link with them. Make sure the company you are targeting has the target audience you need.
Here are some standard methods to attract more traffic to your website:
- Generate high-quality contents and videos that provide information and is entertaining at the same time
- Create an attractive product page and add more products to your website
- Select suitable demographics to focus on in your ad campaigns
- Session duration
The session duration is one of the easiest metrics to understand. This metric is extensively used by interactive websites and the value of the metric increases with the number of clicks. If a session exceeds 30 minutes, the session ends automatically. Remember that session duration is not an ideal metric for your website of it is not dependent on interaction. For example, if your website includes mainly blogs and content, the user does not interact with the website much as they don’t have to click on anything more often.
- Bounce rate
People generally arrive at a website via search engines and leave empty-handed if the website does not offer the relevant information they are looking for. People might also leave the website in the middle if they find it boring. The bounce rate is the total number of visitors who left the website in a few seconds. The bounce rate could adversely affect the SEO ranking of your website and appears lower on the search result page.
Here are the two tackle this issue:
- Enhance the contents and make them engaging to keep the users glued to your website.
- Create content strictly for your target audience, and provide products and services they are interested in.
- Device source
Device source is another reliable metric that comes in handy to enhance your website’s engagement level. Device source, as the term indicates, these metrics help you understand on which device people view your website the most. By understanding the most commonly used devices, you can alter and optimize your website features according to user convenience. This metric can also be put into great use while planning ad campaigns for your website.
- Interactions per visit
Interactions per visit are considered as a ‘cool metric’ which provides you with the movements of your visitors once they land on your website and whether they are taking a similar path or not. By closely examining this metric, you know which feature product or services the customers like to see more. You also get information about the product category the frequent customers visits. Another exciting aspect of this metric is knowing which link or what action brought the customer to your website by observing the intersections per visit. This metric also keeps track of the users’ activities once they have entered your website.