We all know that the whole point of tradeshow booth design is to draw maximum attention to your company. This means paying more attention and putting in more effort to make your design stand out. But you have to be careful not to go overboard. Keep your brand themes and aesthetics in mind.
It is okay to ask for help with the layout and design. You might be an expert in your respective industry but not in the creative and event planning sector. In this case, finding a potential trade show design company like Rockway Exhibits is the best option. Here are the five simple steps.
1) Know Your Requirements and Preferences
Before you start anything, first, you need to figure out what you need, your goals, company brand/theme to better help the company you hire make the most effective display. There is no way to match a good company without knowing what you want. Take your time with this and give yourself lots of time to plan. Avoid the last-minute rush that would lead you to work with just about anyone. This is also the stage where you figure out what your budget is, so you can set clear expectations.
2) Ask for References and Recommendations
After you figure out what your requirements, preferences, needs, and wants are, it is time to get into the real search. Asking for recommendations from people you personally know and trust is the best way to start. Not only is this fast and easy, but it is also more convenient. You could ask a close relative, friend, or employee at work. The good thing about this is that you are getting a real-time review, and you even have someone you can hold accountable for whatever the results turn out.
3) Find a Potential Company Online
Finding tradeshow booth design companies is a big deal. You can easily do an internet search and get a million results back within a second. Choosing the best one is where the challenge lies.
To start your research, jot down the first three or four companies that come and start your research there. You should look at their site, past clients, how long they have been in the industry, what their specialty is, their reviews and ratings, prices, and more. Only choose the best aligning with your requirements.
4) Find Credible Reviews Online
Reviews on the web are the best way to find the best company. You could just use reviews you find online to make your choice. Usually, this is what other clients, both past and present, say about a company. These reviews are easy to find on their company’s website and on other review sites. Social media sites and other online forums are also great places to look for real reviews that you can trust. You should obviously go with the one that has the best reviews and ratings.
5) Overall Service Quality and Customer Experience
This includes professionalism, your interactions from the beginning of the project to the end, attention to detail, ability to bring your ideas to life, communication skills, and generally, their ability to deliver excellent customer service and satisfy you.
If you sense laziness, rudeness, and any other negative vibes since the first time to interact with the designers, don’t choose them.